Join us for this special “TAP Into Travel Trends” educational session as we explore how culinary and agritourism can turn a great trip into a deeper connection with a destination. You’ll learn how to look beyond restaurants to uncover the people, products, traditions, and hands-on experiences that give travelers a true taste of place—and how to use those experiences to create and sell more compelling group and FIT travel.

We’ll explore practical ways to identify audiences for food-focused travel, package experiences around a theme, and use local flavors and stories to make an itinerary stand out. We’ll also hear from TAP Tour Operator Partners as they share real-world examples of culinary and agritourism experiences you can offer your clients, providing plenty of inspiration for putting these ideas into practice.