Literary Tourism: Turning Readers into Travelers

This special TAP Into Travel Trends educational session explored the growing trend of literary tourism and shared practical ways to turn stories into successful group travel opportunities. Attendees learned how to find niche audiences, connect with book clubs and community partners, and use storytelling to market tours that resonate with travelers. The group brainstormed favorite books that could inspire great travel itineraries.

The session also featured three TAP Tour Operator Partners sharing real-world examples of literary tourism in action, from the charming Quebec village that inspired Louise Penny’s beloved Three Pines novels to creative collaborations with book clubs and itineraries inspired by famous authors, classic novels, and iconic literary settings.