A Taste for Travel: Selling Culinary & Agritourism

In this special TAP Into Travel Trends educational session, we explored how culinary and agritourism can turn a great trip into a deeper connection with a destination. We discussed how to look beyond restaurants to uncover the people, products, traditions, and hands-on experiences that give travelers a true taste of place—and how to use those experiences to create and sell more compelling group and FIT travel.

We also shared practical ways to identify audiences for food-focused travel, package experiences around a theme, and use local flavors and stories to make an itinerary stand out. TAP Tour Operator Partners shared real-world examples of culinary and agritourism experiences available to advisors, offering plenty of inspiration for putting these ideas into practice.