2027-2028 TAP into Travel Catalog
Orders Due by September 22nd, 2026
The TAP into Travel Catalog program is a collaborative effort between participating TAP Partners to produce a high-quality brochure featuring unique and non-competing tour products worldwide. Guaranteed Departures, Scheduled Departures and Custom Group itineraries can be submitted.
The 2027-2028 brochure will be electronic and printed as a small batch for distribution at conferences (ABA, NTA, etc) and mail order requests from travel buyers.
New This Year
DIGITAL CO-OP CAMPAIGN: Expand Your Reach Together
In this new collaborative digital campaign, you will reach travel buyers across participating Partners’ networks. This supplemental campaign featuring 1 tour per partner includes a digital flyer and dedicated landing page. This added visibility allows buyers to explore featured tours, ask for more details, and request the TAP Into Travel Catalog for further inspiration.
TAP will bring the campaign to life with a dedicated landing page and professionally designed email blast featuring your tour. Each Partner will receive a unique referral link, providing insight into engagement and lead activity. Your reach won’t stop there — tours will be promoted to TAP’s audience of 6,700+ travel buyers, giving more opportunities to get discovered and generate interest.
Each Partner commits to sharing the campaign with their distribution list (must have at least 500 contacts), expanding your reach with each partner that joins.
Investment: $500 per Partner (includes flyer design, landing page development, coordination, tracking, and reporting).
Catalog Page Layout
See examples below of a single tour page and a double tour page.
Digital Marketing Package
Catalog page pricing includes a digital marketing package as detailed below:
- 1 tour page: $400 - includes 1 featured tour placement in the travel buyer newsletter, up to 3* social media posts, and a featured tour placement on the TAP Tuesday webinar slides**
- 2 tours per page: $500 - includes 1 featured tour placement in the travel buyer newsletter and up to 3* social media posts per tour
*1 standard featured tour social post, plus up to 2 more on request if you have updates to share about the tour (eg. scheduled tour becomes guaranteed, tour almost sold out, new dates released, etc - this type of news can also be featured in the travel buyer newsletter on request)
**limited to 24 webinar placements per year, assigned first come, first served based on page order date
2027-2028 Catalog Order Form
Orders Due by September 22nd, 2026
We appreciate your help in reaching the deadlines for the final brochure to be released digitally in early January 2027 with print copies available for distribution at ABA Marketplace in Calgary. Tours included in the catalog will need to be uploaded to the TAP into Travel website by October 16th, 2026.
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