Join us for a NEW “TAP Into Travel Trends” educational session as we explore the growing trend of literary tourism and discover practical ways to turn stories into successful group travel opportunities. Learn how to find niche audiences, connect with book clubs and community partners, and use storytelling to market tours that resonate with travelers. To get the conversation started, bring a short list of your favorite books that would make great travel itineraries—we’ll be brainstorming ideas as a group!

Then, hear from three TAP Tour Operator Partners as they showcase real-world examples of literary tourism in action, from the charming Quebec village that inspired Louise Penny’s beloved Three Pines novels to creative collaborations with book clubs and itineraries inspired by famous authors, classic novels, and iconic literary settings.